American Pecans was looking for a way to keep pecans top of mind this holiday season, and what better way to celebrate all season long than with an interactive advent calendar? Starting on December 7, pecan lovers could visit pecalendar.eatpecans.com for the American Pecan Promotion Board’s first-ever digital ‘Pe-Calendar’. It was the ultimate way to celebrate the must-have holiday nut with daily recipes and activities—from nutritious snack mixes and desserts to appetizers and gifts. Sign-ups included daily email reminders for chances to win prizes and unlock new recipes.
CLIENT: American Pecans
AGENCY: WEBER SHANDWICK
Role: acd
