Every year, from November 1st to January 15th, millions of uninsured Americans can enroll in affordable, quality health coverage at HealthCare.gov. Most people are not aware that they can enroll in a health plan at HealthCare.gov during the rest of the year if they lose their health insurance due to a ‘qualifying life event’. This memorable and fully integrated campaign was created to help their audience remember the different QLE’s by song and drive enrollment year-round for those who qualify. Media placements included TV, radio, out-of-home, and digital media.